Forkable | Blog Blog

Millennials are both the largest generation of Americans and the one with the greatest influence on modern work culture. They have changed, and continue to the change, the landscape of many industries, including the food industry. Favoring automating tedious tasks and investing their time in creative endeavors instead, millennials are three times more likely to order food delivery than their grandparents.

Unsurprisingly, food delivery apps are among the most downloaded apps in the market. So what do millennials look for in a food delivery service?

Convenience. Skipping the traffic and being able to enjoy food a your favorite restaurant makes food delivery an easy sell. Millennials love the convenience that food delivery brings: no queues, minimal face-to-face interaction, and restaurant quality meals in the comfort of one’s own home. Finally, pantsless dining is here.

Transparency and Responsibility. Millennials are optimizers and their diets are no exception. They want to know exactly what goes into their food – what ingredients are used, where those ingredients come from, and what the dish’s nutritional stats are. They opt for foods that are natural, organic, and locally sourced or sustainable. They read labels carefully, avoiding chemical additives and growth hormones.

Customization and Control. Millennials are used to having the power to create their worlds exactly as they want them. They add play to work, with ping pong tables a no longer uncommon feature of an office, and ease to living, with robotic vacuum cleaners and self-cleaning litter boxes for their cats. To please that sort of customer base, every other restaurant nowadays has a “create your own” or “choose your own” option.

There are several healthy food delivery services that are taking note of these millennial friendly features. Here are a few that are adapting well:

1. Instacart. Instacart is for people who are busy working all day and would rather use their free time getting a workout in or lounging on the couch than standing in line at the grocery store. Instacart enables customers to shop for groceries online and schedule their groceries to be delivered by a personal shopper.
2. UberEats and GrubHub. For individual meals, both UberEats and GrubHub have become household names. These on-demand food delivery services partner with restaurants to deliver meals to consumers. 
3. Blue Apron. This meal kit delivery service boasts chef-designed recipes that include balanced Mediterranean meals, customer favorites, and one-pan dinners, among others. A Blue Apron box includes a recipe with a step-by-step guide, responsibly-sourced quality ingredients in perfectly portioned amounts, and recyclable ice packs and packaging. 
4. Forkable. Forkable makes ordering lunch for a group simple. The service’s lunch bot predicts what each member of a group wants for lunch based on the preferences inputted into their individual profiles upon sign up. Whether your group members are keto, vegan, vegetarian, or pescetarian, and whether they’re bulking up or slimming down, Forkable automatically gets each person the perfect meal for their needs. Further playing to the millennial audience, meals are easily customizable.

Interested in making your workplace more millennial-friendly? Try Forkable for your office lunches, commitment-free.